Purpura Shoe Collection

A collection inspired by the synthesis of the concepts: sweetness and madness

Concept Development

The color selection of dark violet, fucsia and purple in combination with the asymmetric design symbolizes the dichotomy between sweetness and madness. Brave, adventurous and bold women with an elegant and sweet style.

The ideation phase included:

• Inspirational mood boards

• Brainstorming

• Sketching

• Material selection

Design Process

This phase consisted of the creation of leather patterns using a shoe last, and the design direction with the shoe maker.

Final Design