Fernanda Álvarez León
Strategist, Innovator, Consultant
Hello!
I am a consultant who contributes to the generation of Innovation initiatives through strategic design and agile methodologies.
I specialize in leading digital transformation projects and user experience challenges.
My approach focuses on understanding customer needs, fostering creativity and collaboration to develop effective solutions that drive growth and competitiveness.
Fields of Knowledge: Innovation, Design Thinking, Design Research, Customer Experience, Service Design, Trend Analysis, Storytelling, User Research and Persona Development, Teamwork and Co-creation, Communications, Strategic Data analysis and Project Management.
Education:
M.B.T – Master in Business and Technology
Mexico City 2023-2025
An acceleration program for high potential decision makers focused on the disciplines with the greatest impact for the future of business.
M.P.S – Design Management
New York City 2015-2017
A design and business hybrid Master's Program focused on design thinking and 'Leading as if Life Matters'.
B.A. – Industrial Design
Mexico City 2008-2012
A Bachelor focused on product and service design using an interdisciplinary approach for creating user-centric solutions.
Master classes:
Master Class – Identification, Redesign and Innovation of Processes
Mexico City – 2023
Identify, redesign and innovate in the organization's business processes, understanding the implications of a process-focused administration, mainly the role of the process owner.
Master Class – Gender and Feminisms
Mexico City – 2021
A master class that studies the origins and evolution of feminism as a social movement: its achievements and sociopolitical scope, in addition to designing an intervention project on equality and possible actions in the public.
Master Class – Social Design Meets Entrepreneurship
New York City 2018
A master class that provides tools and experiential learning to create both social and financial value simultaneously.
Study Abroad – Textile Design, Art History
Buenos Aires – 2011
A one semester program with a strong emphasis on design research, product ideation and conceptualization.
Conferences & Publications:
Conferences
2020 | Innovation in Times of Uncertainty (speaker) – CEAN, (Centro de Emprendimiento y Aceleración de Negocios), IBERO Mexico City
2021 | Gender Equality Festival (creator and moderator) – OpenIDEO Mexico City Chapter
2021 | Social Innovation (guest speaker) – Master in User Experience, ESNE (Escuela Universitaria de Diseño, Innovación y Tecnología), Madrid
Articles
2019 | Sustainable Tourism (collaborator) – United Nations, Tourism for SDGS
2021 | Women in Design “Juntas Diseñamos” (collaborator) – BBVA Design
Podcasts
2021 | Celebrating Diversity of Talent, OpenIDEO Mexico City Chapter (speaker) – Lo Que Sí Podcast
2021 | Service Design present and past (speaker)– Polymath Podcast
Scholarships:
